why ‘the next six’ are vulnerable to a new competitor.
by domenick j. esposito
8 steps to great
in the u.s. public accounting profession, there are three tiers of cpa firms. the top ten cpa firms are the sustainable brands. they are principally serving two different markets. therefore, i refer to them as tier one and tier two sustainable brands.
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in tier one, we have the giant four (deloitte, pwc, ey and kpmg), with a principal focus on serving the fortune 500, which have institutional, more sterile relationships with their cpa firms (as opposed to personal relationships with the partners; services provided are generally either compliance or consulting).